Why Choose a CU?

At the credit union, you’re in control.

Credit unions are unique from other financial institutions in that they are not owned by shareholders; they’re owned by you. This difference is integral to what credit unions are; it’s what sets us apart, and it’s what makes us the better option for you. It means that our efforts are firmly focused on serving your needs. The result is a relationship based on a common goal: your financial success.

Backed by the strength of the national system of credit unions, individual credit unions are able to offer complete money management including the expertise you need to make better decisions for your financial future. Complementing credit union services are a number of regionally and nationally based credit union-owned companies, specializing in the mortgage, trust, insurance and financial planning services.

So whatever your needs, we have the expertise and resources to put you in control of your financial future.

Among Canada’s Largest Financial Institutions

Credit unions are as financially powerful as they are accessible. Credit unions form Canada’s largest group of financial institutions serving more than five million Canadians. With combined assets in excess of $127.4 billion, credit unions rank among Canada’s largest financial service providers.

With our strength, size, dependability and the expertise to lead you through a lifetime of changing financial requirements, credit unions offer you complete money management. But always, it is our member relationship that defines us.

Service Excellence

Outstanding personal service is our top priority. Independent research studies attest to this fact, as consumers consistently rank credit unions ahead of banks with respect to service quality. For the seventh year in a row an independent survey of Canadians ranked credit unions first in overall quality of customer service among all financial institutions*. We ranked ahead of all banks and other financial institutions in the following categories:

  • Customer Service Excellence
  • Values My Business
  • Branch Service Excellence

Credit unions shared first place in the following categories:

  • Financial Planning & Advice
  • Telephone Banking Excellence

*The Synovate Customer Service Index (CSI) 2011 survey was conducted with a total of 40,000 demographically and regionally representative sample of Canadians. The Best Banking Awards for 2011 were based on the combined results of ongoing quarterly Customer Service Index surveys ending August 2011. The CSI survey has been conducted annually since 1987.