East Coast Credit Union Launches Revolutionary ChangeIt® Program

ChangeIt® – Charitable Giving Made Simple

DARTMOUTH, NS (June 3, 2013) – East Coast Credit Union is excited to announce its launch with ChangeIt®. The ChangeIt® program will benefit local communities through its simple, automated, and secure approach to charitable giving. Enrolled members will have the opportunity to support charities within their local communities across Nova Scotia and throughout Canada. The ChangeIt® program will be of great value to their communities and has the potential to make a substantial impact by providing community partners with a new form of recurring revenue.

ChangeIt® enables members to donate to as many as five (5) of their favourite charities every time they make a purchase using their MemberCard® debit card. Every time they make a purchase, ChangeIt® rounds up the purchase to the nearest dollar, creating Virtual Change®, and forwards this Virtual Change® to the member’s preferred charities. For example, if you buy a coffee for $1.75, the purchase is automatically rounded up to $2.00, and 25 cents will be donated to charity. The ChangeIt® program is a simple, automated, and a secure way to support the charities that matter to you!

Ken Shea, East Coast Credit Union President and CEO, expressed his enthusiasm about the ChangeIt® program, “In today’s world of advancing technology we think the ChangeIt® program is a great tool to provide members the means to automatically give back to their favourite charities while also helping local charitable organizations find new ways to receive funds, and is in keeping with our mission to be a partner in our local communities and with our members to achieve financial success.”

About ChangeIt®
ChangeIt® will revolutionize charitable giving by incubating philanthropy among the masses. Their vision is simple; to make charitable giving a part of every person’s everyday transactions.

About East Coast Credit Union:
East Coast Credit Union is a dynamic, full service, financial co-operative using a focused approach to partner with individual and business members to achieve financial success.

East Coast Credit Union is the largest credit union in Nova Scotia having $361 million in assets and serving over 27,000 members from a 19 branch network reaching from Cape Breton to Halifax. Providing convenient banking options means their members can do their banking any way, anywhere! They are proud to be rated as one of the best places to work in Atlantic Canada and for 8 years in a row have been ranked first in customer service out of all financial institutions.

East Coast Credit Union is locally owned by their members. They are committed to supporting the communities they live and work in through not only financial support but also countless volunteer hours.  To learn more about East Coast Credit Union visit www.eastcoastcu.ca.

East Coast Credit Union Media Contact:
Shauna Cranton, Senior Manager Marketing
15886 Central Avenue
Inverness  NS   BOE 1N0