Free Credit Union Mobile App Now Available

Credit Union Central of Canada System Release:
Free Credit Union Mobile App
Now Available – Enables Canadians to find credit union branches and ATMs across Canada

TORONTO, ON, March 20, 2012 – Credit Union Central of Canada (Canadian Central) today launched a new free mobile application that enables users to find credit union locations and ATMs anywhere across Canada via their iPhone®, BlackBerry®, Android™ or Windows® smartphone.

Called Canadian Credit Union Branch and ATM Locator, the GPS-enabled app provides directions and interactive maps to credit union branches and ATMs available on the ACCULINK® service and THE EXCHANGE®  network across Canada. It also gives an overview of branch hours and services available at each of these locations.

“Canadians have come to expect instant access to information through their smartphones,” explained David Phillips, President and CEO of Credit Union Central of Canada. “Providing a way to find locally and nationally-based surcharge-free ATMs and credit union branches through a mobile app is an effective way of addressing mobile users’ needs and delivering a positive user experience.”

Information in the Locator is updated daily from the Credit Union Information Portal (CUIP), and hosted and maintained by Canadian Central. Credit unions should review their information and contact Irene Villaverde-Aquino (Villaverde-AquinoI@cucentral.com) at Canadian Central of any changes that are required.

“The launch of this project is an excellent example of the collaborative efforts of the credit union system,” added Wendy Bradley, Senior Manager, Payments, Credit Union Central of Canada. “Affinity Credit Union reached out to Canadian Central with the idea of a system-wide, customizable mobile app, recommended the development organization we could work with, and volunteered to be the test pilot for the personalization of it. From there, we looped in staff from across the system to provide advice and recommendations, and as a result, we now have another incredible new product offering for our members.”

Credit unions also have the option, at a cost, of customizing the mobile app with their credit union’s logo and other services. Interested credit unions should contact Wendy Bradley at bradleyw@cucentral.com for more information.

To download the app, Canadians should visit their smartphone app provider:

About Credit Union Central of Canada (Canadian Central)
Credit Union Central of Canada is the national trade association for the Canadian credit union system. Canada’s cr
edit union system is a vital competitor in the financial services industry. Canadian Central represents five provincial/regional Centrals and one Federation representing 368 credit unions with more than $140 billion in assets and serving 5.1 million members, outside of Quebec. For more information about Canada’s credit union system and Canadian Central visit www.cucentral.ca.